We set up and run cold email outreach for service firms: researched lead lists, human-sounding sequences, and deliverability done right, all in accounts you own.
$297 / $397 / $497
3, 5 or 8 competitors: positioning table, SWOT, messaging angles; Standard adds an ideal-customer profile and a draft 3-email sequence; Advanced adds a pricing-page teardown.3, 5 or 7 business days. Every claim sourced.
$197 / $497 / $897
100, 250 or 500 verified, ideal-customer-matched prospects with a researched note and opening line; Standard adds a 3-email sequence; Advanced adds 2 sequences (A/B) and a launch checklist.US targets. 10-row approval sample first. Credited toward an Outbound Launch bought within 14 days.
$197 / $347 / $597
1, up to 3, or up to 5 domains (2, 6 or 15 inboxes): authentication, tracking domain, Smartlead connection, warm-up; higher tiers add a ready-to-launch sequence, a pre-launch PASS/FAIL test and a monitoring guide.You buy the domains and inboxes in your own accounts. Fresh inboxes need 2–3+ weeks of warm-up before cold sending.
$1,500
Deliverability setup (up to 3 domains / 6 inboxes), Positioning Brief, 1,000 researched leads, 2 sequences, launch, then 30 days of daily reply triage and 4 weekly written reports.Built within 21 calendar days; sending starts after warm-up.
$1,250/mo
Ongoing management after launch. Founding rate $997/mo for the first 3 clients, locked for 6 months.$750 setup + $750/mo per client
We run cold email under your brand: deliverability, lead lists, sequences, reply triage and weekly reports in your branding. You set the retail price.Samples built for hypothetical clients, not sent to anyone. No invented metrics.
Every list, sequence and DNS change is reviewed by a person before it reaches you. Everything is built in your own accounts, so you keep the system if we stop working together. You get a written plan before any work starts.
Founder Michael Primanzon spent nearly 10 years in the U.S. Army Signal Corps, then was NOC Manager at Nextel and Senior Engineer at Sprint before becoming Director of the Global Network Operations Center at Time Warner Cable. He also led network operations at Neustar and was Director, Data Center and ITIL Project Management at ThruPoint (now Accuative).
Straight talk: Sitrep Leads is a new agency. We won't quote reply rates we haven't earned or promise meetings. You get clear deliverables, a CAN-SPAM-compliant setup, and weekly numbers you can check yourself.